Welcome to the latest edition of the Supermarket Social report series, focussing on the 2019 Christmas period. The analysis within the report is brought to you in conjunction with our partners Solutions for Retail Brands (S4RB)
In this edition we discuss some of the trends uncovered from Twitter during the Christmas 2019 trading period (15th November 2019 – 15th January 2020) pertaining to the big six UK Grocery retailers : Asda, Coop, Sainsburys, Morrisons, Tesco and Waitrose.
Using the Warwick Analytics PrediCX engine, Twitter chatter mentioning the above retailers was labelled and categorised, enabling S4RB to apply their Own Brand industry expertise to identify several key themes in the market including: Meat-free Meat-free products continue to grow in popularity, Christmas-online The Christmas online shop is a key battleground and Tracking Tracking competitors can avoid product incidents.
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