Search

Featured on S4RB Blog: HOW TO REALLY HEAR WHAT YOUR CUSTOMERS ARE SAYING WITH SOCIAL LISTENING

Warwick Analytics provided a guest blog for our great new partner S4RB:

HOW TO REALLY HEAR WHAT YOUR CUSTOMERS ARE SAYING WITH SOCIAL LISTENING

Social listening has been with us for a while, as has text analytics. These techniques pick out topics and sentiment of issues from social and indeed private data sources to inform brands how their customers are feeling and what they’re talking about.

So, is it possible to get to these ideal, actionable signals, without hand-coding each one? The good news is that it is. AI technology exists which not only generates these granular signals accurately at scale, but also allows them to be tuned and adapted as new signals come in. It flags all potential new signals to a ‘human-in-the-loop’ to validate as they appear so that nothing is missed, nor does it have to be guessed a priori. The data truly speaks for itself.

For example, if new products or services are introduced by your brand or your competitor, if there are new trends in the market e.g. environmental concerns, nutrition trends. By hearing, rather than just listening, you will be able to discern precisely how to delight your customers on a local and brand level. And in the evolutionary arms race, that ability will put you ahead of the competition.

Read the full blog here

0 views

Recent Posts

See All

In the Press: DisruptiveLIVE The Andy Show

Listen to Warwick Analytics CEO Dan Somers talking on The Andy Show by DisruptiveLIVE about how AI can help companies get more from their customer feedback using the latest in AI analytics. https://ww

ABOUT

Warwick Analytics, 35 Kingsland Road, London, E2 8AA

United Kingdom

Phone: +44 (0)20 7060 6990

Email: info@warwickanalytics.com

SOCIAL
  • LinkedIn
  • YouTube
  • Twitter

© 2020 by Warwick Analytics