Warwick Analytics provided a guest blog for our great new partner S4RB:
HOW TO REALLY HEAR WHAT YOUR CUSTOMERS ARE SAYING WITH SOCIAL LISTENING
Social listening has been with us for a while, as has text analytics. These techniques pick out topics and sentiment of issues from social and indeed private data sources to inform brands how their customers are feeling and what they’re talking about.
So, is it possible to get to these ideal, actionable signals, without hand-coding each one? The good news is that it is. AI technology exists which not only generates these granular signals accurately at scale, but also allows them to be tuned and adapted as new signals come in. It flags all potential new signals to a ‘human-in-the-loop’ to validate as they appear so that nothing is missed, nor does it have to be guessed a priori. The data truly speaks for itself.
For example, if new products or services are introduced by your brand or your competitor, if there are new trends in the market e.g. environmental concerns, nutrition trends. By hearing, rather than just listening, you will be able to discern precisely how to delight your customers on a local and brand level. And in the evolutionary arms race, that ability will put you ahead of the competition.