Nigel Howlett, Chairman of
Warwick Analytics has been published in Applied Marketing Analytics. The paper ‘Are you getting the most out of your Voice of Customer data?’ aims to set out how Voice of the Customer (VoC) is playing an increased role in ensuring an optimum user experience and is being adopted globally by both the private and public sector. We look at some of the opportunities and challenges facing its adoption and how new technologies are opening up new capabilities for organisations using VoC to improve their customer experience.
Applied Marketing Analytics is a subscription only journal but if you would like to receive a copy of the paper/article please email dan.somers@warwickanalytics.com.