Dan Somers, CEO of Warwick Analytics, will be speaking at the up-coming CX Emotion conference, 20 June in London at Trafalgar Square (http://cx-emotion.com). If you can make it, use the SPEAKER registration code for 20% off. CX Emotion is a new conference. We will explore sentiment, opinion, and behavioral analysis tech, solutions, and data. The focus is the intersection of emotion and AI — for market research, customer experience, and consumer insights — and brand and market strategy.
Dan will be speaking on:
EMOTION ENGINEERING: USING ROOT CAUSES ANALYSIS FOR CUSTOMER SATISFACTION
The proliferation of brands connecting with customers through social media has put customers closer to brands than ever before. The real-time element of the interaction ensures it is a prime opportunity to understand what emotionally drives customers, their loyalty, or forces them to churn. Current social listening tools do a fantastic job of capturing and presenting that information to enterprises, but are not often equipped to capture granular concepts, actionable insight, or emotional intent. Dan Somers of Warwick Analytics will present how the next generation of AI utilising a ‘Human-in-the-Loop’ can supercharge enterprises insights from social media, provide a better customer experience, and uncover hidden factors leading to a reduction in customer advocacy, and an increase in churn. Warwick Analytics have used this approach in their wide-spanning market research to identify how one UK bank could prevent £240m of churn simply by applying complex concept, sentiment, and intent analysis.
I hope you can join us. It should be informative and enjoyable. See you there?