The Customer Journey: Data & Insight Cross-industry forum at Royal Garden Hotel, Kensington, London
In the digital economy, the need for brands to keep pace with evolving consumer preferences and customer needs increases at every turn: the engagement journey you create is now the single most significant factor in differentiating you from the pack. Cross-industry insight and opinion on topics such as:
• Personalisation – segmentation, context, accuracy, privacy, appropriateness and insight • The CDO – the compelling case for the inclusion of a Chief Data Officer in the C-suite • GDPR – new rules for data management, its impact on customer engagement • New technologies – AI, machine learning, predictive capabilities and smart digital evolution
TEN is a private members community for decision makers/key influencers working within the UK’s foremost companies in industries supporting customer bases in the tens of thousands and, in many cases, millions.