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Warwick in the Press: How to get from Aberdeen to Wells Avoiding ‘Other’


How to get from Aberdeen to Wells avoiding ‘Other‘, an article by Dan Somers of Warwick Analytics that looks at the issue of incorrect wrap up codes/dropdowns being selected by agents and also how to avoid ‘other’ being a catch all category.

Inputting wrap-up codes is a standard piece of ACW work a contact centre agents typically completes. It allows a call to be classified so insight can be extracted on popular topics, locations, type of caller and so on. Some contact centres also use the accuracy of codes as a KPI for individual agents.

However, too many lengthy dropdown lists are proving too laborious for many contact centre operatives – we call this ‘Aberdeen Syndrome’.

So how can you get from Aberdeen to Wells avoiding ‘other’?

The answer is in auto-tagging or auto-classification, made possible by the latest in AI and machine learning. Specific information can be requested and automatically identified from a call, email or other piece of customer feedback such as online chat. The wrap up codes are populated automatically, significantly reducing call wrap up time.

Read the full article here.

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