For executives who truly want to improve customer experience and drive demonstrable results more cost-effectively, there are new technologies and offerings out there to pilot and adopt. One such example is PrediCX from Warwick Analytics which is based on technology spun out of The University of Warwick. Its proprietary algorithms are able to take heterogeneous and unstructured data, such as voice of customer data, without cleansing and then automatically generate and continuously update the KPIs which drive real results.